.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in venture capital annually, have raised nearly $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn is due to market concentration, heightened governing pressures, and also economic uncertainties.ADWEEK spoke to 5 VCs that continue to acquire adtech providers, despite these problems, about what they are actually trying to find and what they avoid. Probably unsurprisingly, these capitalists are targeting possibilities in privacy-focused innovations and industry-specific places including linked television.